Convenience is the word of the hour. With people becoming riches by currency by poorer by time, everyone wants a life of convenience. Where things are available with ease even if that means spending a bit more. So, shopping malls become an obvious choice. It’s comfortable, easy and entertaining. Target audience from all walks of life come here, for most brands, be it products or services, it has become an integral part of the marketing mix and mall promotions feature in the marketing budget without a question. Be it activation or plain vanilla advertising, it definitely is worth the effort.