Selling to business requires a different mindset than selling to consume, yet, many business owners don’t know how to customize their sales approach to a business customer. Great training systems and teachers fulfill this role at Mynet. The golden rule states that the business sales person that wins the information battle usually wins the order. Certainly companies have challenges that require solutions, but it is the people within those companies that are charged with finding the solutions and putting them in place. People have emotions, likes, dislikes, biases, preferences, blind spots, irrationality, and a hundred other things that drive their decision-making process. Business sales leaders take the time to find out what makes up the complete personality of a decision-maker at a prospect company.